Have you ever thought about the term – mobile keywords? If not, there is no point in beating yourself over it. The trend of mobile keywords has gained the pace in the last few years and today a great majority of internet marketers have started using them while planning and executing any marketing campaign. Though you may not find much difference between mobile and desktop keywords, the ideal strategy is put them in separate tabs.
In recent times, the use of mobiles has taken a big shift from just gaming to information search. According to a report by Smart Insights, mobiles account for almost 51% of the times spent by people on digital media. A large number of people consider mobile internet as internet.
For marketers, this poses a big challenge as they need to put more focus on mobile marketing, including mobile keyword research.
If you want to drive people towards your site an easier way, you’ll need to focus not only on optimizing your site for mobile but also start thinking mobile.
Mobile keyword research is one of the most promising ways to take on mobile marketing. This would help you give your site a mobile SEO boost as it would get more visibility.
Let’s us understand how you can do mobile keyword research and achieve great results out of your marketing efforts.
1. Understand the difference between mobile keywords and desktop keywords
To being with, take a thorough look at the process how searches takes places on a desktop and a mobile. This would help you understand the difference between them.
To large extent, “mobile keywords,” simply refers to keywords that are optimized for a mobile platform. For instance, mobile keywords are supposed to be shorter because shorter keywords are easy to type on a phone or tablet.
In general, people employ various search queries on mobile than they perform on desktop.
There are three major differences:
- Typo errors vs. typo-free queries
- Spoken queries vs. typed queries
- Indigenous queries vs. informational queries
Let’s understand them in detail.
Spoken queries vs. typed queries: This is one of the significant differences on mobile vs. desktop queries. A few new number of people use voice commands while searching on their desktop. These keywords are much easier to type.
However, while on the go or driving, walking, people prefer using voice commands.
Typo errors vs. typo-free queries: On a mobile platform, it’s largely possible that people will make typographical errors. This is inherent to the process of typing using thumbs and fingers on a screen as compared to typing with a keyboard.
Local queries vs. informational queries: The major change of all is the nature of query that we choose for our devices.The type of queries on mobile vs. desktop is a major factor, and that’s the reason why it’s important to optimize for mobile queries.
But why mobile? Why there is too much focus on mobile keyword optimization?
The foremost reason is the shift in search trends. According to various studies, mobile search has become a new norm in the market. Do you know more than 77% of mobile searches occur at home or at work while 17% on the go?
There are many such figures that clearly indicate that mobile is the present and the future. Another great thing is the speedy results people get on mobile rather than desktop. Speed and comfort are found to be two major drivers of mobile search.
It is high level of convenience associated with mobile services that make them really effective and popular. Now let’s take a look at the kinds of keywords they’re searching for. These vary from desktop keywords in many aspects, and one needs to be aware of these differences if you want to optimize for mobile.
Make it short
This is quite evident as people don’t prefer typing long-tail keywords on mobile. The chosen keywords must be short. Typing these keywords on mobile is super easy and provides the relevant information you look for.
If you want to attain the best chance of ranking well on mobile platform, maintain your keywords short. 2 to 3 words is a good way to go forward.
For ease in use, you can search out shorter keywords in the category using various tools.
In a majority of situations, mobile searches comprise of a location element. To make thing work into that perspective, Google has described that 94% of smartphone users search for location-based information.
The reason behind this is that majority of mobile services happen while people on the go. People can search wherever they are as long as a mobile device is close to them.
Local SEO is prevalent in mobile keywords optimization. You can begin with claiming on Google My Business page. Go to https://google.com/business and click the large-size “Start Now” button in the middle of the page.
In the next page, enter your information and click “Continue.”
Now verify your info on the next page and click “Continue.”
From here on, you can handle your Business page, and best of that, individuals using Google will get a lot more details about your company.
Another major factor of local SEO is your NAP (name, address, phone number). You would wish to have your NAP on every page of your website, and your NAP has to be uniform across all websites and platforms you’re featuring on.
One important thing not to miss is two commonly used keywords – nearby and near me. These are generally location-based keywords that are widely used in mobile keyword searches.
Make sure that your business enjoys a nice presence on Google Maps. It would help you rank better on mobile-based searches.
Consider alternative searches
Sometimes when people make the use of their mobiles while making searches, they don’t type anything. Though it may not sound feasible to you, it could be the next big thing in the industry.
Voice-based search methods have become more and more popular recently. Voice search is a major element of the puzzle. Software such as Siri and Cortana make it easy for an individual to find what they’re searching for just by speaking.
Similarly, there could gesture search that may drive the future of mobile search.
When it comes to mobile keyword search, thinking from user’s perspective is the key to great results. If you think it is a complicated element, it is actually not especially if you understand its mechanics. With the search trend is on the verge of change, adapting to newer ways of search could be critical to the overall success.